Peak Sustainability


The brief

The Cotopaxi Del Día backpack has a truly unique story. All Del Día products are made in the Philippines from fabric left over from other companies’ large production runs. As well as keeping perfectly good fabrics out of landfill, this approach also empowers factory workers with creative control to produce one-of-a-kind colourways. Trouble is, not many people know about it!

How we did it

We put together a content package for the brand that included a photo shoot in the Peak District, an editorial piece on Proper Mag, and enlisted the help of sustainability blogger and creative adventurer, Helen Louise to help get this unique sustainability story out there.

(c) Proper Group 2022