Tartan Reworked


The brief

Our long-standing relationship with Dickies has taken us to far-flung corners of the globe. This time Dickies kept us closer to home, asking us to capture the spirit of 90s rave culture. Where better to celebrate the launch of their Tartan Reworked collection than our doorstep in Manchester?

How we did it

We took the ‘Walk of Shame’ concept and flipped it on its head. It might be daylight outside, but these ravers are still looking very much on point. Our ‘Walk of Flame’ video follows two partygoers as they make their way home in the early hours of Sunday morning. The film takes in the sights of some of Manchester’s most iconic clubbing destinations of past and present.

(c) Proper Group 2022