KEEN is a well established outdoor brand but wanted to grow their presence in the lifestyle space. The brand wanted to target ‘outside urbanites’, people who want to associate with the values of outdoors, but don’t like to be without the convenience and energy of the city. We were asked to put together a photo shoot and Instagram video for stories package.
How we did it
We did a shoot based on a couple taking an ‘urban hike’ around the green spaces of a city centre. These areas of grass, trees and water offer a sort of urban oasis in which to escape the bustle of the city where metropolitan urbanites can lose themselves on mini adventures. The shoot was supported by video for Instagram stories, and an editorial piece on the Proper Mag website.