Paper World

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The brief

KEEN and Topo Designs are two American brands rooted in mountain culture and outdoor living but with a distinct sense of fun and individuality. To promote their SS21 collaboration we were asked to put together a shoot that conveyed this world of playful fun and adventure that both brands inhabit.

How we did it

We teamed up with artist Robin Broadley to create a ‘Paper World’ in which to shoot the collab collection of sneakers, bags, and hip packs. The set shows multiple aspects of the outdoors to be enjoyed and explored, such as hills, forests, rivers, and camp sites.

(c) Proper Group 2022