On the March With the Pallatrooper

................................

The brief

Palladium were looking for a shoot to promote the Pallatrooper collection, a range that offered a fresh new take on the brand’s rich military history.

How we did it

We went to the pub. A group of specific pubs, mind. Those traditional boozers that nestle among more contemporary architecture such as skyscrapers and offices. These places offer a nice juxtaposition of heritage and modern which complements the Pallatrooper story perfectly. The Britons Protection pub in particular, with its previous incarnation as an army recruitment office, offers a particularly pertinent nod to Palladium’s military pedigree. We documented it all of course, in the form of a photo shoot and editorial piece.

(c) Proper Group 2022