From Terrace to Terrace


The brief

As a follow on to our football-themed campaign for the Puma Mallorca, we were asked to put together a shoot, video, editorial, and social campaign package for the summer release of the Delphin.

How we did it

As the season drew to a close, we traded the football terrace for the sun terrace. With a nod to the history of the Delphin silhouette, being a prominent feature on the feet of football fans traversing Europe in the 1970s, we sought a location with a Mediterranean feel. We found one in the form of the picturesque Italian-style village of Portmeirion in Wales and produced a photo shoot, video, and editorial package with a hazy, summery vibe.

(c) Proper Group 2022