British Millerain Collaboration


The brief

The North Face teamed up with waxed-cotton masters British Millerain to produce a collection of stunning waterproof wonders. We were invited to the Pennines and the British Millerain factory to shoot these stand-out jackets in all their glory.

How we did it

Together we created a standalone piece of video content that truly captured the spirit of the unique partnership. Supported by a selection of photography, the content was shared extensively and covered by the likes of Verge, Drapers, Fashion United and Hypebeast. The work also appeared in Proper Magazine alongside an interview with The North Face design director, Darren Shooter.

(c) Proper Group 2022