Looking for Derek


The brief

As part of their ongoing relationship, Hikerdelic and Yogi were dropping some new Chukka boots for AW21 in two rich new colourways. We were asked to put together a photo shoot and video package to show that these shoes were out of this world.

How we did it

We found an otherworldly location that perfectly complemented the new colourways of the shoes, Parys Mountain in Anglesey. In fact, the rocky landscape of the disused copper mine so closely matched the hues of the footwear, they could easily be lost in the landscape. We used this as the story for our video which was based on an explorer scouring the alien landscape, searching for the most sought after shoes of AW21.

(c) Proper Group 2022